Being a Badass CEO

You're feeling pretty damn good about yourself. Your lead magnet is done. You've got your virtual program tightened up. Your pricing is locked in. The profile picture for your social media makes you look like the badass CEO that you are. 

But, you know what's next, don't...

A close friend gets their heart broken by the person they were dating for several years. Your uncle's dog that he's had for 10 years had to get put down last week. Your mom is worried she will lose her job because the company she's working for has decided to make some changes.

How do these...

You didn’t close the deal at the end of the discovery call. Another attempt that’s come up short. Hurts, doesn’t it?

They said they had “to think about it.” 

“Why does your program cost so much?”

“I gotta talk to my spouse.”

...

Twenty-four hours isn't ever enough time to get everything accomplished. You've got your in-person clients. Friends you want to see. An online fitness coaching business you're trying to grow.

An endless list of things you need to accomplish today.

And tomorrow.

The next day.

And…

Well, you...

“It takes a different mindset to be successful in anything; that’s why there’s not a lot of super-duper successful people, because it’s guys I know who may be ten times more talented than me, but they don’t work as hard.”
- Rico Love

Cash rules everything around...

Are you a personal trainer who can help clients lose those troublesome 15 lbs and keep them off?

You are?!?!

Oh, wow! That's amazing!

Wanna know a secret?

Every other personal trainer out there can do the same thing.

I know. I'm as shocked as you are.

Who would've thought a nationally certified...

"Talent wins games, but teamwork and intelligence win championships."
--Michael Jordan

You've Got Game

You've been a fitness trainer for a while now. You're rock-solid at what you do. You get your clients results and damn it; you’re a pleasure to work with. People love you. 

But that...

Struggling to grow your online fitness business? It's okay. I've been there and done that. I remember what it felt like. The long days and endless nights. The constant stress of not knowing exactly why I was coming up short month after month.

I used to think it was because my marketing wasn't...

It's a beautiful day in the neighborhood. But, there you are, on the grind. Working your butt off to scale your online fitness empire. 

On your computer and on your phone, you're messaging countless people every day. Posting top-notch content. Trying to book sales calls for yourself with...

One Sign That Your Client Sucks 

One of the most blatant signs that your client sucks is if you're losing money by working with them. A perfect example is having several other clients willing to pay you three or four times what this particular client is. That should show that this person...