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You Aren't Worth What You're Charging Your Clients. Or Are You?

Uncategorized Oct 11, 2021

"Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create raving fans." 

- Ken Blanchard - Mollie Beck

It Depends on Who You Ask

Most online fitness coaches are always wondering if they are worth the price they charge for their packages. Some think they charge too much, and others feel like they don't charge enough but can't justify why it would be ok to set a higher price. There tends to be a deep level of insecurity regarding how online fitness coaches charge what they charge.

Why does one personal trainer at a gym charge $50/hr when another personal trainer at that same gym only charges $25/hr? Is there truly that big of a gap between the skill levels of both people?

Often, the answer isn't so black and white.

Sometimes, there is a gigantic difference in the mindset each of these folks possesses. That's why one person charges twice the amount the other one charges and still gets clients left and right. 

"The man who thinks he can and the man who thinks he can't are both right."

-Henry Ford

It All Boils Down to Value

Clients will pay for whatever they believe will offer them a tremendous amount of value. Why? Because as human beings, we are willing to make sacrifices and pay for things that make our lives better. 

Let me paint you a picture…

You are with your boyfriend/girlfriend. It's your three-year anniversary. You want to take them out for a nice dinner. The chances are high that you will make a reservation at a top-notch restaurant that you're confident will provide the two of you with a memorable experience. You know the food will be fantastic. The customer service will be on point, and the atmosphere will be positive. You know if you take your significant other to this place, they'll be happy. Overall, it will be a fantastic experience. Will you care if you have to spend $100-150 on this dinner?

No. I doubt it. Why? Because you are focusing on value. You aren't trying to pinch your pennies at the risk of having a lousy anniversary dinner. Otherwise, you would grab some cheap food from a fast-food restaurant and eat at home. Sure, you would save a ton of cash, but is that the type of valuable experience you want to create with your significant other?

My point exactly.

Clients Want the Same Thing

Most clients are willing to pay top dollar if they believe you can help them achieve their wellness goals. Simultaneously, clients want to feel supported, a part of a community, and they want to be held accountable. These are all points of value every online fitness coach should focus on delivering to every one of their ideal clients. You can justify having a high-ticket package if the value provided far exceeds the price being charged. 

Otherwise, you'll barely scrape by.

Learn More About How to Offer More Value to Your Clients

If you are ready to learn more about how to offer more value to your clients, book a call with us to learn more about our Fitness Coaching Mentorship Program.

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