The "Icky" Car Salesperson: The Real Reason You Can't Close High-Ticket Deals

"Your attitude, not your aptitude, will determine your altitude." 

-Zig Ziglar

Let's be honest with each other for a second, shall we? You want to close high-ticket deals and work with clients that you enjoy working with. Who doesn't? 

But here's the thing…

You aren't closing those high-ticket deals at the rate you want to, right? If you were, why would you be reading this post?


Now that we've gotten that out of the way. Let's stay on this honesty track for a bit longer.

I'm gonna tell you why you aren't closing those high-ticket deals. 

Your Mindset Needs Work

You probably don't like "selling." When you think of a salesperson trying to convince someone to buy a product, the first image that pops into your head is a car salesperson.

Icky, right? 

That's not who you want to be, no way.

While there are icky car salespeople out there, who said you have to act like them?

I didn't. 

It's time to change your mindset related to sales and persuasion. First off, you aren't "selling" anything. What you're doing is offering tremendous value to your ideal clients. You can help hold your people accountable while providing them support and providing them with a fantastic community that wants to see them win. It's not a sales pitch, and this is what you bring to the table every single time you sit down with a potential client. 

Overcome Objections Like a Champ

I'm willing to bet that when a potential client hits you with an objection like "I can't afford your program," you often don't know how to overcome that statement. Maybe, you even start to think that you genuinely are charging too much money for your services. 

What about when someone tells you that "they don't have enough time to commit to your program?" 

You might be thinking of how busy they are, and that it's completely justified they can't commit to the plans you laid out for them. 


These are common objections every personal trainer hears whenever they talk to an ideal client. 

Some of them overcome these objections. Others let the objections defeat them, and they can't scale their online business because of them.

What's the difference between the two?

I'll tell you.

It's that one trainer knows the value of their program. They're willing to keep digging into their ideal client's pain points. They remind them of what their life might look like if they don't take any action to change their situation. 

These folks remain focused on helping people overcome their challenges and limiting beliefs. They lead with value and service. The objections don't stop them. They're minor road bumps, that's all.

The other one allows the potential client to make them feel insecure about themselves and the value they bring to the table. 

So, which one are you? Now's the time to start overcoming objections like a champ. 

That icky car salesperson will be in the used car lot later today. 

But you?

You'll be closing high-ticket deals and working with clients you love.

What's Next?

If you are ready to learn more about closing high-ticket deals, book a call with us.


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