Struggling to grow your online fitness business? It's okay. I've been there and done that. I remember what it felt like. The long days and endless nights. The constant stress of not knowing exactly why I was coming up short month after month.
I used to think it was because my marketing wasn't compelling enough. Turns out I was wrong; it wasn't my marketing that was the issue.
It was my ability to resign my current clients.
My renewal offers weren't attractive enough to get my existing clients to want to stick around with me once their current package expired. At least, not at the rate I was hoping for.
So I had to keep hunting to find new clients. Until they too left me and I would have to replace them with…
You guessed it.
It was a vicious cycle.
If a client has been working with you for three months, offer them a six-month program for 1X the price of your three-month program.
For example, if your 12-week program costs 10K, offer them a six-month program for 20K. It’s the same rate, but they will get to work with you for twice as long as they initially expected.
This is how you increase the lifetime value of each of your customers.
Don’t believe me?
Well, believe this:
The average lifetime value of one of Starbucks’ customers is $8,000. And that’s from them selling a $5 cup of coffee.
Imagine what you could do if you were selling a high-ticket 12-week program for $2,000!
Catch my drift?
Yeah, you do.
The problem with constantly finding new clients is that it's exhausting, and it can also be expensive.
But, when someone is already working with you and loves the results you've helped them achieve?
They'll stick with you. Show them how you can continue to offer value in their life if they stay on as your client for the foreseeable future.
Make them an offer they can't refuse, and chances are they won't.
It sure beats not knowing when or where you'll land your next client from.
That's no way to live.
And resigning your current clients requires ZERO marketing.
It's 100% free. How can you possibly beat that?
It's by far the easiest way to 10X your online fitness business.
You heard it here first.
The gold is in the resigns.
If you are ready to learn more about resigning your current clients at a higher rate, book a call with us.