Personal Trainers: Where's Your Money?

"Ease your customers' pain." 
-Hazel Edwards


Why Does it Matter?

Let's face it. There are a ton of online fitness coaches out there, right? Most of them seem to be talking about how they can help their clients lose weight and keep it off. Catchy terms they use in their marketing strategies include "fast", "easy", "fun", "sustainable", and "life-changing." These so-called experts are all competing for the same clients you are.


Are they?

In the online fitness industry, if you aren't specific about what pain points you will solve for your clients, you won't stand out from your competitors. You'll be saying the same things as them, and you're going to have a tough time getting potential customers to pay attention to your message when they aren't entirely convinced that your package will offer value to their daily lives.

That's the reality of the situation.

We All Want a High Quality of Life

Everyone wants to have a high quality of life, and name me one person who doesn't. But, clients are human beings, and they face various challenges in their lives. You must figure out what your ideal client's pain points are. Then, you can craft your messaging and your package to hammer home the idea that you are precisely the kind of person these folks should be working with. 

When clients feel like you understand their specific struggles, you come off as empathetic and credible. You'll stand out from the crowd because your messaging will be ultra-targeted and will come from a place of value. 

Your package won't be a cookie-cutter solution that's trying to serve the general populace. No, it will look custom-made and thoughtful. You'll have a much easier time attracting your ideal client and convincing them you are fully capable of empowering them to have a high quality of life. 

Value Over Everything

At the end of the day, people want to work with others who can provide value. That's what business and life are all about. As an online fitness coach, you'll need to always keep in this mind. Stand out from the crowd by figuring out how you can offer additional value to your potential clients. 

One of the easiest ways to demonstrate this additional value is understanding how you can solve your client's pain points. As an online fitness coach, that's how you can genuinely succeed in this wildly competitive and ever-changing industry.

What's Next?

If you are ready to learn more about how you can solve your client's pain points, book a call with us to learn more about our Fitness Coaching Mentorship Program.


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