You're excellent at what you do. You offer top-notch service, and you get your clients the results they want. Every day at the gym presents unique challenges. Yet, you know this is precisely what you're supposed to be doing with your life. Serving others and empowering them to become the best version of themselves.
How are you supposed to convince people online that you're a credible trainer who can offer massive amounts of value?
There are countless free Youtube workout videos out where personal trainers demonstrate how to properly perform various exercises. So, why wouldn't people just watch those videos, do the workouts, save their cash, and get results?
Nobody needs you, right?
If there's one thing I've learned from being in the fitness industry for as long as I've been, it's this:
There are three pillars that every personal trainer needs to offer their clients to be successful and get their clients long-lasting results.
Building a tight-knit online community can help you offer those three pillars to any ideal client that wants to work with you.
It'll make you look super credible and make you stand out from your competitors.
When you have a tight-knit community, usually the members are highly encouraged to support each other. Everyone feels like they're on the same team. The tribe wants to see everyone win and be happy. Celebrating one another's success feels a lot better than just focusing on yourself and your own gains.
That's the type of community you want to build. People are much more likely to push themselves to new limits when they know others rally behind them, cheering for them.
If your online community is strong and flourishing, you'll notice that the majority of the group will tend to hold each other accountable. As the badass leader, you want to foster a high level of accountability because you know that when people are held to a higher standard, they often will meet that expectation.
How's a free Youtube video going to do that for them?
Because on that route, nobody cares if your ideal client does the workouts or not. No one is paying attention to them or has an interest in their success, and that's why it's free.
You get what you pay for.
Build an online safe haven for your ideal client that offers those three pillars of success. Community, support, and accountability. If you do, then you'll be able to dominate this space. You'll work with clients that are serious about improving their health, and they'll see the value of what you're providing and want to be part of your dynamic online community.
And for those folks who aren't totally committed to working with you and improving their health...
Point them to the nearest free Youtube workout video.
If you are ready to learn more about building a tight-knit community as an Online Personal Trainer, book a call with us.