How to Create an Offer Your Clients Can't Resist

business inspiration onlinefitnesscoaching success Mar 07, 2022

Consistently Landing High-Ticket Clients

I'm not a mind reader, but I'm willing to bet that right now, you're trying to figure out how to land those prized, high-ticket clients.

Where are these unicorns you've been hearing so much about?

And how can you consistently land them?

How can you impact this online fitness coaching space and scale your online empire?

I'll let you in on a secret:

You need to create an offer your clients can't resist.

Before you roll your eyes at me for stating the obvious. Let me give you some actionable items you can do to create this dynamic, one-of-a-kind offer.

Stand Out From Your Competitors

You've got competitors in the fitness industry, right?

Of course, you do.

But, not to worry, you're going to stand out from them and be better.

How?

By customizing your packages to meet your clients' individual needs and lifestyles.

You aren't going to be someone that offers cookie-cutter, generic

solutions to a wide array of problems.

You're not trying to serve everyone.

You're an expert.

Hone in on your niche and always focus on serving your ideal clients to the highest standard possible.

For example:

Don't tell your client how you can help them with their macros and help them "lose 15 lbs and keep it off."

Every personal trainer out there can do that. It's not anything special.

On the flip side, if you tell your client that you'll tailor an exercise program and nutrition plan that works around their busy work schedule while not impeding their ability to be a present parent to their children…

Now you've got a winner. Focus on the high-level things your client is genuinely trying to achieve in life. They want to lose weight because they don't want to develop medical issues and burden their kids.

They want to have more energy so they can show up at 100% in their relationship with their spouse, family, and friends.

Show them you empathize with where they're coming from.

That's how you stand out from the pack.

Add Testimonials As Powerful Assets

Social proof can be an absolute game-changer. Every time you land a new client, ask them for an honest testimonial (don't forget to get some from your previous clients, too).

Show these testimonials on your social media platforms. Don't hesitate to show a couple of them to potential clients while you're doing a discovery call with them, either.

It'll help potential clients develop a strong sense of confidence in you and your ability to help them achieve their desired fitness results.

Instill a Sense of Urgency

Most people have busy lives. If you allow them to sit around and contemplate options, nine times out of ten, they won't take any action.

Paralysis by analysis.

That's why you must instill a sense of urgency into potential clients you speak to about signing up with you.

Example:

Offer your ideal clients a 100% money-back guarantee if they sign with you TODAY and don't achieve their desired fitness results at the end of your program.

Add in the all-important stipulation that they have to do everything you tell them to do. They need to do every workout and follow your nutrition guide to the letter.

Now, why would you take this unnecessary risk of having people potentially taking advantage of you?

It's a no-brainer.

You're supremely confident in your fitness coaching. You know that if clients do everything you tell them to do, they'll achieve their goals.

Period.

You're betting on yourself, and guess what?

Clients will love your confidence.

People want to work with others who believe in themselves and are willing to go all in.

Who can say no to someone like that?

Exactly.

Follow the above three strategies, and I can promise you one thing.

You'll have an offer your clients can't resist.

What's Next?