Eat Chunky Ice Cream, Then Scale Your Business

If you're an online fitness coach trying to scale your business, but you're struggling to do so, stop worrying. Settle in with your bowl of chunky ice cream. Help is on the way. I'm about to give you a quick but valuable lesson in personality marketing. What is personality marketing, you may be wondering? Keep reading to find out.

Personality-Driven Marketing

I'm willing to bet that you have a personality that's unique to you. Showcase it. Give your ideal client a sneak peek into your sense of humor and the way you view the world. 

Are you a bit quirky, and do you love ice cream?


Post a video on your social media showing you eating a humongous bowl of ice cream and talking about how you help clients stay in shape by NOT giving up the ice cream they love. That's memorable, it's funny, and it’ll be relatable to many of your ideal clients. 

Stand Out From The Competition

The majority of your competitors will be similarly saying things in their marketing messages. 

Stand out from the competition by putting a unique twist on your messaging by infusing your personality into it. For example, if you're incredibly sarcastic, post some content talking about how you recently "discovered that carbs are the devil." It's a widely known myth that people have to restrict their carbs to lose weight. Make fun of this myth by deploying your sarcasm.

At the end of the day, we're all human beings. Your ideal client is embarking on their fitness journey, and they are craving support, accountability, and a nurturing community. These people want to better themselves, and someone like you is exactly who they need. Earn their trust and respect by proving to them that you'll be fun to work with and that you're someone who can help them achieve their desired results.

So sit back. Eat your chunky ice cream. Then, scale your business. 

One delicious bite at a time.

What's Next?

If you are ready to learn more about scaling your online fitness coaching business, book a call with us to learn more about our Fitness Coaching Mentorship Program.


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