Debunking the Myth: Fitness Coaches Need to Have a Massive Social Media Following to Scale Their Business

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.”

-Gary Vaynerchuk

Don’t Believe the Hype.

We’ve heard the same stories you have. The stories centered around how fitness coaches need to have a massive social media following to scale their business. Without hundreds of thousands of followers, how will anyone know about your products, services, and your brand? Without that enormous following, your business is destined to fail, right?


We aren’t here to tell you that you shouldn’t care about growing your followers count on all the social media platforms you utilize for your business (you absolutely should focus on increasing it). But, we’ve learned through painstaking market research that there are several other essential factors that fitness coaches need to focus on besides simply growing their social media following. 

Solving Your Customer’s Pain Points

One of the countless valuable things we teach our scrappy team of dynamic fitness coaches is that to win in their industry, they need to first know how to solve their customer’s pain points. For example, if their ideal customer struggles with maintaining weight loss because they love carbs, how can their nutrition plan allow them to continue eating the carbs they love while keeping the weight off? 

That’s where the gold lies. 

You can have 100,000 followers on Instagram, but if what you are offering doesn’t resonate with the people you want to work with, you will fall into a never-ending cycle of working harder, burning more money/resources, and feeling frustrated that you aren’t getting the results you deserve. 

It’s time to stop this madness!

The Incredible Value of Having a Mentor

This all brings us to the moral of the story. The moral is that there is an incredible value in having a mentor. Too often, we get told outdated information and receive poor advice from people, which is detrimental to our success. The business world is no different. If you follow bad advice, your chances of failing become exponentially higher. That’s the harsh reality of the ultra-competitive fitness industry. But, by partnering with a mentor who has found success in this space by following proven methods and strategies, you will become empowered to make better decisions for yourself. You will finally have someone walking alongside you on your journey to create a dynamic impact in the fitness industry you are serving. 

What’s Next?

If you are ready to debunk the myth that fitness coaches need to have a massive social media following to scale their business, Book a call with us to learn more about our Fitness Coaching Mentorship Program. 


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