When you're first starting as an online fitness coach, it's easy to get confused by all the noise.
You'll hear a million different things about what you should be focusing on regarding your biz.
One of them will be on the importance of creating a solid brand.
Let me help you out, friends.
Take the branding stuff seriously.
But, don't overthink it.
Building a strong, dare I say, an unstoppable brand is easier than you think.
If you follow a few steps and keep a couple of crucial things in mind.
What are they?
Don't worry; they're more straightforward than you probably think.
Take a look at other competitors in your space.
What does their brand say about them?
What do these folks specialize in?
Observe their core values.
Analyze the kind of reputation they have.
Why am I telling you to do all this digging into what other people are doing?
Because you need to see what's working for other people who have similar experiences to you.
Many of them might have similar backgrounds to you, too.
So ask yourself why they're winning or losing?
And then here's the ultimate…
Find ways to stand out from the pack. Often, you'll see other online fitness coaches saying the same things.
"I can help you lose weight and feel great."
"Gain 10 lbs of muscle without having to work out for two hours a day."
"I'll teach you how to exercise safely and effectively."
If you follow these vanilla trends, you'll be walking off the same cliff that these other trainers will be.
Here's how you win:
Focus on your ideal clients' more significant pain points and long-term vision. Show them how you can help them solve those pain points to be empowered to live their perfect life and fulfill the long-term dream they have for themselves.
If the potential client mentions they have been sleeping poorly for the past several months due to their weight gain and it’s affected their ability to perform well at their job, show them how your customized nutrition and exercise program will allow them to lose weight and sleep better. This will empower them to get back to being a top-performer at their job.
Your ideal clients should quickly identify who you are as a human being by seeing your content online.
Your personality should resonate with them.
You should come from a place of credibility.
Yeah, baby. You're about as authentic as they come.
All of this should shine through on the content you post through your website and social media.
There you have it, my friends.
Focus on the above three steps, and you can be confident that you have an unstoppable brand.
If you are ready to learn more about building an unstoppable brand as an online fitness coach, book a call with us to learn more about our Fitness Coaching Mentorship Program.